Brand & Web design
Improving Therapy
Situation
Project Details
The original designer abruptly abandoned the project after starting the homepage. Stakeholders were insistent about design obstacles and were not particularly receptive to the idea of a rebrand.
Client
Teru
My Role
Web Designer & Brand Enhancer
Team
Audrey Green
Task
Plan of Attack
Educated the client about design challenges. Gathered competitive research to pitch visual system enhancements for color and icon elements. After refining the website's page structures the design transitioned from desktop to mobile design.
Explore
Attack
Refine
Finalize
Action
Recommended Solution
As a strategic compromise for the visual system, incorporate imagery containing brown elements when possible in page layouts. To enhance sub-brand features, implement icons, allowing the audience to effortlessly navigate and engage with the content.
Opportunity
For compromise, utilize imagery with brown elements when possible
Opportunity
Utilize icons for the audience to easily scan and to sub brand features
Opportunity
Introduce the site with a more complimentary, comfortable and welcoming color than brown
Results
Deliverable
Designed each page of the website for desktop and mobile. Embraced a color palette that relied on a calming blue and soft white to connect with the audience. Strategically integrated elements to differentiate audience segments and product features.
